Interviewed on 25 Aug 09
Shelby Garlock, Director, Marketing
Codero specializes in dedicated servers, managed hosting and online backup products for small-to-mid-sized businesses. Launched in July 2009 as a division of Aplus.net, Codero is now a wholly-owned business unit of APH. Core management and staff represent more than 15 years of international experience in the hosting industry.
Headquartered in Overland Park, Kansas, Codero’s focus on world-class dedicated and managed hosting solutions for online business means a full line of high–performance Windows® and Linux servers as well as EVault Backup, Pinnacle Shopping Cart, and more. Codero also Codero offers advanced email, eCommerce, security and networking solutions – all backed by secure data centers, live 24/7/365 U.S.-based support, and seasoned professionals.
For more information about Codero, please visit http://www.codero.com
What unique selling points do you offer?
Our customers are developers, designers, marketers, entrepreneurs – and web enthusiasts – just like many of our customers. Whether it’s our customer care, sales staff or technical specialists, they are engaged and eager to help troubleshoot a problem or find solutions to help site owners improve their online presence. To accomplish that, we provide 24/7/365 support – always U.S. based, always live.
The second relates to our products. Codero’s dedicated servers offer the perfect mix of value and price. So we’ve divided our plans conveniently into Webmaster (low cost), Professional (for multi-tasking and scalability) and Enterprise (large workloads) class models. We also offer a great selection of Dell Poweredge™ servers for all kinds of businesses.
Describe the services you offer?
Codero’s primary emphasis is on dedicated and managed servers. Our dedicated hosting is designed for those SMBs needing more firepower than what shared hosting can provide – whether for multimedia, high-volume stores, virtualization and other demanding applications. We also offer managed hosting solutions for growing companies who recognize they need to spend more time and resources on their day-to-day business, not IT. Our managed hosting is flexible and comes with a scalable set of services for security, proactive monitoring, and more – plus a range of a la carte options.
Dedicated and managed hosting is our foundation – but it doesn’t stop there. We’re also regularly introducing new online backup and network services, server security and server tools, and eCommerce hosting.
Describe your target market?
Growing small- and medium-sized businesses, non-profit organizations, online communities – pretty much anyone on that web. But that doesn’t fully describe our customers or prospective customers. They are also developers, web designers, marketers, bloggers, people who regularly use Twitter, Facebook and others excited about social media. They are new to the web as well as online innovators. We’re here to help them work better, smarter, faster, more creatively.
How is your company planning for the future?
Through empathy and keeping a keen eye on the needs of our customers. We learn everything we can about new applications and embrace the products and hosting solutions that we’re convinced will improve the online experiences and profitability of our customers. As a result, we’re looking at a exciting array of new ideas and possibilities for the future, in social media, cloud computing, backup, eCommerce, networking, fully managed hosting – you name it.
What benefits can you offer your customers?
Our primary reason for launching Codero is to ensure their sites, online stores and forums achieve maximum uptime via the dedicated server, managing hosting and online backup services we deliver. That’s our number one goal – and it happens through unmetered bandwidth, round-the-clock surveillance, secure data centers, and power backup systems. Oh, and our experienced 24/7/365 technical support.
Beyond uptime, our chief focus is on helping SMBs find the best possible hosting solutions for each customer. That means matching price and performance, reliability and expandability for every server, hosting package, or shopping cart we recommend.
How do you support your customers?
First, we listen – and listen some more. Before we act. It’s important to understand every customer’s needs, capabilities, past hosting experience, and plans for the future before we can offer an accurate, detailed assessment to support their business.
Live chat, a knowledge base, phone support: Codero’s available 24/7/365 – live and U.S. based – for support, sales, troubleshooting, etc.
